Vehicle Graphics – 2020 First Place Winner
Turbo Images was proud to be chosen by Speedy Transport to deliver end-to-end services for a very special project. These industry specialists provided the design, production, and installation of elevated fleet graphics to commemorate the lives of two beautiful souls, National Basketball Association (NBA) legend Kobe Bryant and his teenage daughter Gianna, a budding middle-school basketball player. The 16.2-m (53-ft) trailer wrap features a rich montage of selected images that are blended into a powerful visual image. This stunning visual effect provides viewers with a storyboard narrative of their sporting and family lives. For innovation, this contextual imagery includes a ‘Black Mamba’ snake (Kobe’s chosen nickname), emphasizing his celebrated sporting aggression and agility. The materials consist of 3M premium vinyl with overhard laminate manufactured at the company’s main plant in Saint-Georges, Que. World-class production methods meet vinyl printing, lamination, cutting, pre-masking, labelling, packaging, and shipment. The G7 methodology ensures the entire colour space and not just the primaries and secondaries (cyan, magenta, yellow, black [CMYK] and red, green, blue [RGB]) are reproduced. The lean manufacturing process required colour matching in accordance with 3M Matched Component System warranty coverage requirements to provide the highest level of quality and peace of mind by protecting and maintaining the clients’ corporate images on the road. To achieve this standard, Turbo Images aligned the production platform, film, ink, and ultraviolet- (UV-) laminate to meet the standards laid out and tested by 3M. Professional installation methods adhered to 3M industry standards for specialist cleaning and washing protocols, careful preparation, ‘bubble-free’ application and expert fitting to the contours of the vehicle according to customer specification. Throughout the process, comprehensive internal tests were performed according to the required benchmarks for accredited standards and environmental innovations such as non-polyvinyl chloride (PVC) vinyl and latex printing.