Out-of-Home Media 2021 First Place
Materials and Methods:
Media Resources Imaging team printed the 4.3- x 14.6-m (30- x 60-ft) vinyl flex banner that served as the background of the billboard. Media Resources 3D team (media3D) completed all the 3D elements for the project; the letters were cut from plywood and the 3D foliage were cut from Styrofoam on their 4-axis CNCmachine. The foam was hard-coated, protecting it from harsh weather. All the additions were painted and secured to the board by Media Resources installation team.