Display Graphics – 2019 Third Place Winner

The Look Company
Adam Mitchell
Jaguar Land Rover
Toronto, ON
Materials and Methods:

The frames, lighting, and print production help express Jaguar Land Rover’s (JLR) distinguished look and feel. The Look Company utilized: a backlit and non-lit 100 per cent polyester woven fabric; direct-to-fabric dye sublimation and heat set; extended aqueous ink set providing deeper tones and more accurate mid-tones; and laser-cut finishing to ensure specific final graphic sizing and eliminate stretch introduced through curing. Proprietary frames, designed through internal engineers and manufactured in Canada, and lighting using high end light-emitting diode (LED) lens technology and customized, Underwriters Laboratories (UL)-approved circuitry to eliminate heat buildup and degradation. The use of fabric frame systems, designed and produced in-house, provided an essential requirement for JLR; the ability to control quality, delivery, and maintain flexibility for each application.