Digital Signage – 2019 Second Place Winner

iGotcha Media
Theatrixx Technologies
Claudia Saccomani
Cirque du Soleil Alegria
Montreal, QC
Materials and Methods:

Two, 2-m (6.5-ft) light-emitting diode (LED) towers with a pixel pitch of 2.5 mm (0.10 in.) were installed in the VIP tent at Cirque du Soleil’s Alegria show in Montreal’s Old Port. Innovative digital content was designed that blended seamlessly with the tent’s decor, adding another dimension to an otherwise static environment. The faces on the screens move within the frames, creating an eye-catching dynamic digital experience for guests. The content is scheduled, modified, and deployed remotely using a content management system.