Digital Signage – 2019 First Place Winner

Designer:
iGotcha Media, Daniel Iregui & MASSIVart
Manufacturer:
ClearLED
Submitter:
Claudia Saccomani
Client:
Desjardins
Location:
Montreal, QC
Materials and Methods:

A massive and complex 15.8-m (52-ft) long light-emitting diode (LED) mesh curtain was deployed at a Desjardins branch in downtown Montreal. The LED sign displays a river-like pattern that constantly changes and adapts depending on the sound activity in the branch. It is a functional display that interprets and responds to in-store traffic. The installation is also visible from the street through the glass window.